Marketing

AI-Led Customer Segmentation With RapidCanvas

Uncover insights, tailor campaigns, and boost engagement with precise targeting for optimal marketing impact, using RapidCanvas AutoAI

Gaining a Unified View of Each Customer is Challenging

Marketing teams often struggle to connect data across different systems to gain a comprehensive view of each customer. Data silos make it difficult to identify meaningful segments based on a full picture of customer attributes and behaviors. Relying solely on broad demographic data prevents truly personalized targeting.
Fragmented Data Silos
Critical info stored in separate systems blocks unified profiling.
Demographic Data Dependence
Basic attributes like age and location deliver only surface-level personalization.
Inefficient Manual Analysis
Manually combing through data cannot uncover nuanced patterns at scale.
Imprecise Segments
Broad segments poorly address distinct needs of customer subgroups.
Limited Dynamism
Static groups quickly become outdated as customer data evolves.

Uncovering Your Customers' Needs with RapidCanvas AI

Our AI solution automates processes and applies advanced machine learning techniques to automatically discover highly tailored customer segments from your data. Algorithms analyze attributes across systems to seamlessly uncover granular patterns and group customers into segments with common behaviors and needs.

Ingest Data

Collect customer data from CRM, web, mobile, social, transactions etc and bring it all into RapidCanvas with data connectors.
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Feature Engineering

Automatically identify and extract key attributes for analysis.
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Apply ML Models

Clustering and anomaly detection models, which offer the best results for customer, segmentation uncover granular segments.
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Segment Analysis

Analyze and describe key traits of each group for deeper understanding.
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Precisely Match Experiences to Distinct Customer Needs

Leveraging AI-powered segmentation from RapidCanvas provides unmatched insight into your customers' unique needs and values. Highly tailored targeting and experiences drive greater engagement, conversions, and customer lifetime value.
Granular Segments
Uncover nuanced subgroups rather than relying on broad groups.
Dynamic Updating
Segments automatically stay current as new data emerges.
Reduced Manual Effort
AI handles heavy lifting of analysis.
Increased Marketing ROI
Conversions and customer LTV improve with relevance.

Some of our results

Hear from Our  Customers

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Gaining a Unified View of Each Customer is Challenging

Fragmented Data Silos
Demographic Data Dependence
Inefficient Manual Analysis
Imprecise Segments
Limited Dynamism
Fragmented Data Silos
Demographic Data Dependence
Inefficient Manual Analysis
Imprecise Segments
Limited Dynamism
Fragmented Data Silos
Demographic Data Dependence
Inefficient Manual Analysis
Imprecise Segments
Limited Dynamism
Fragmented Data Silos
Demographic Data Dependence
Inefficient Manual Analysis
Imprecise Segments
Limited Dynamism
Fragmented Data Silos
Demographic Data Dependence
Inefficient Manual Analysis
Imprecise Segments
Limited Dynamism
Fragmented Data Silos
Demographic Data Dependence
Inefficient Manual Analysis
Imprecise Segments
Limited Dynamism

Why customers choose RapidCanvas for AI-led customer segmentation

See Rapid Time-To-Value
Address unique business needs without starting from scratch; state your business problem and the AutoAI discovery process will generate a matching AI solution within hours.
Build Expert-Led AI
Leverage the industry knowledge of data science experts, as required, to validate against industry benchmarks and ensure optimal AI solution performance
Access Actionable Business Insights
Create visual, interactive data apps, dashboards and reports to showcase business KPIs and outcomes, and monitor business performance
Use An End-To-End AI Solution
Achieve an end-to-end AI solution with an out-of-the-box setup for all steps from data orchestration, data preparation, transformations, model building and testing, through to model deployment and data apps