Role Summary
The Director of Digital Growth & Marketing Systems owns RapidCanvas’s end-to-end digital ecosystem—from the public website to the underlying marketing technology, automation, and intelligence layer that powers GTM execution. This role is responsible for large-scale website revamps, ongoing web evolution, and the architecture and orchestration of martech systems, ensuring they are deeply integrated with RapidCanvas’s Second Brain, proprietary AI automation, and go-to-market workflows. They operate as both strategic architect and executional leader, translating brand, product, and revenue strategy into scalable digital systems that are intelligent, resilient, responsive, and measurable. Success in this role means RapidCanvas’s website and digital ecosystem operate as a state-of-the-art growth, engagement, credibility, and intelligence platform, not a static marketing asset/brochure.
Externally, the web presence:
- Communicates RapidCanvas’s technological depth, category leadership, and point of view within seconds
- Stays continuously aligned with in-market messaging, GTM priorities, and active sales motions
- Showcases thought leadership, proof-in-market, and customer success in ways that are easy to reference, share, and trust
- Functions as a high-quality inbound engine, attracting the right prospects, partners, and talent
- Is fast, reliable, accessible, and built to scale—free of fragile or ad-hoc solutions
Internally, the digital ecosystem:
- Is confidently used by Sales in live deals and outbound motions
- Is trusted by Marketing as a stable platform for launches, campaigns, and experimentation
- Reduces manual work through well-designed systems, automation, and AI-assisted workflows
- Reflects how RapidCanvas actually operates—so teams are proud to send people there
Operationally:
- Website evolution is roadmap-driven, not reactive
- Large revamps are delivered on time, on strategy, and without downstream disruption
- Martech systems are documented, integrated, and continuously improved—not over-engineered
- Performance is measurable, visible, and used to guide decisions
In short: the Director builds a digital system that compounds value over time, strengthens GTM execution, and enables the company to move faster with confidence.
Core Responsibilities
1. Digital Strategy & Architecture
- Own the digital experience & growth strategy across website, landing pages, content hubs, and conversion flows
- Define and maintain the digital systems architecture, spanning CMS, analytics, automation, personalization, and AI-assisted workflows
- Ensure all digital surfaces support clarity of narrative, credibility, and revenue outcomes
- Act as the connective tissue between Brand, Product, Marketing, Sales, and AI/Engineering regarding digital presence
2. Website Leadership & Large-Scale Revamps
- Lead major website redesigns and re-platforming efforts (scope, roadmap, resourcing, timelines, risk management)
- Set the vision and guardrails for UX, IA, performance, accessibility, and scalability
- Partner with Brand and Product to ensure the site reflects RapidCanvas’s category leadership and technical depth
- Oversee ongoing site evolution through quarterly roadmaps, not ad-hoc updates
3. Team Leadership & Delivery
- Directly manage the Web Experience Lead (Rehan), providing strategic direction, prioritization, and growth support
- Set clear ownership boundaries between strategy (Director) and execution/QA (Web Lead)
- Manage agencies, freelance developers, and vendors with high standards and clear accountability (Envizn Labs, Krish Kedia)
- Establish delivery rhythms, review cycles, and post-launch retrospectives
4. Martech, Automation & AI Integration
- Own the marketing technology stack (e.g., CMS, analytics, CRM integrations, automation tools, personalization engines) in close work with the team
- Design and oversee automation flows that reduce manual work and increase signal quality
- Integrate website and martech systems into RapidCanvas’s Second Brain and proprietary AI agents where appropriate
- Partner with internal AI/product teams to pilot agentic workflows (e.g., content ops, insights, performance monitoring)
5. Intelligence, Measurement & Optimization
- Define how performance is measured across web and digital systems (traffic quality, conversion, engagement, pipeline influence)
- Ensure data flows cleanly into dashboards and intelligence layers
- Use insights to continuously refine UX, messaging, and system design
- Balance speed with system integrity—build for scale, not one-off solutions
Key Outcomes & Success Metrics
- Website operates as a credible, high-performance growth asset
- Large revamps delivered on time, on strategy
- Martech stack is simplified, documented, and automation-forward
- Clear reduction in manual marketing ops work through systems and AI
- Web + martech tightly aligned with GTM priorities and sales motions
- Sales and GTM teams actively use and reference the website in live deals and outbound motions
Ideal Profile
- 8–12+ years in digital experience, web platforms, or marketing systems leadership
- Proven experience leading complex website redesigns at scale
- Deep understanding of martech, automation, and data flows
- Knowledge of SEO, AEO, GEO and how social media drives website traffic
- Comfortable operating at the intersection of brand, GTM, and AI-enabled systems
- Systems thinker: sees patterns, dependencies, and long-term consequences
- Strong project management skills
- Calm under complexity; decisive without being reactive
Knowledge in Webflow is a strong plus
