RapidCanvas

Aftermarket IntelligencePowered byEntytle

Equipment manufacturers leave 25 to 50% of their aftermarket revenue with third parties, because the data that would find it is scattered across ERP, service and CRM systems. Entytle, now part of RapidCanvas, unifies that data into one view of every machine you have sold and turns it into parts, service and retention opportunities your teams can act on.

Talk to an Aftermarket Expert
Book a Discovery CallComplimentary 30-min call to assess fit
Entytle installed base map with equipment filters, beside the mobile account view

Trusted by leading equipment manufacturers.

  • Johnson Controls
  • Xylem
  • Trillium Flow Technologies
  • Key Technology
  • ELT
  • Bently Nevada
  • GEA
  • Marlen
  • Peerless Pumps
  • R.A Jones
The problem

Where aftermarket revenue leaks.

Aftermarket revenue leaks in three places. The installed base is scattered across ERP, CRM, service systems and spreadsheets. When someone does clean it up, it decays again within months. And whatever insight it holds sits in a dashboard the sales team never opens, so parts and service sales stay reactive.

Installed base data scattered across ERP, CRM, FSM and spreadsheets, held together by manual workflows and non-scalable integrations
How it works

One platform between your systems and your teams.

Entytle connects to the systems where installed base data already lives, runs it through a Data Quality Engine, and layers analytics and AI on top. The result reaches sales, service and channel teams in the web and mobile apps, and inside Salesforce.

  • Connects to ERP, CRM, field service and silo databases
  • Data Quality Engine unifies, deduplicates, classifies and enriches
  • Analytics and AI score loyalty, wallet share, propensity and churn
Entytle architecture: ERP, CRM, FSM and silo databases feed the Installed Base Intelligence Platform (data quality engine, analytics and AI, access layer), which serves Entytle apps and external applications
Unify

One source of truth for every machine you have sold.

Entytle pulls equipment, parts and service records from every source and links each asset to its account, location and transaction history. The Data Quality Engine then keeps that data clean as it changes, flagging records that drift, so it never needs another cleanup project.

  • 360° view of equipment, locations and accounts
  • Continuous data quality, not a one-time cleanup
  • Service BOMs link each asset to the parts it consumes
Entytle account view in Salesforce showing the full transaction history for one customer location
Sell

Opportunities in the CRM your sellers already live in.

Every account gets a ranked list of the parts and service it should be buying and is not, scored by propensity. It lands inside Salesforce, where your sellers already work, not in another dashboard they have to remember to open.

  • Propensity scoring by account, location and asset
  • Pipelines built from what is actually installed
  • Runs as a Salesforce app
Predicted parts and service opportunities for one account inside Salesforce
Retain

Know who is drifting before they leave.

Customer Loyalty Manager sorts every location by how its spend is trending, so service teams reach the accounts that need attention while there is still a relationship to save.

  • Early warning when parts and service spend falls off
  • Track competitor equipment across your accounts
  • Give channel partners the view of the base they serve
Customer Loyalty Manager chart splitting 2,677 locations into healthy, above average, average, below average and needs attention
Time to value

Live in 8 to 12 weeks.

Aftermarket Intelligence solutions, powered by Entytle, integrate with your existing IT landscape, so teams start working real opportunities within a quarter rather than after a multi-year data program.

1

Preparation

Agree the use cases, owners and systems in scope before any data moves.

2

Business & data analysis

Map how equipment, parts and service data is recorded across your systems today.

3

Data gathering & ingestion

Connect ERP, CRM and service sources, and bring in the spreadsheets that fill the gaps.

4

Setup & testing

Configure the platform on your unified data and test it against the agreed use cases.

5

Go live & training

Launch to sales, service and channel teams with training built around their use cases.

6

Ongoing support

A named team stays with you as the data, the use cases and the business change.

Use Cases

How RapidCanvas transforms aftermarket operations

Powered byEntytle

Installed Base Data Unification

Built for aftermarket, service, and sales operations leaders at equipment manufacturers whose installed base records have accumulated across decades of shipments, acquisitions, and system migrations, and who need one trustworthy view of what is installed, where, and under what commercial terms. Learn more →

Installed Base Intelligence

Built for aftermarket and inside sales leaders at equipment manufacturers whose parts and service revenue arrives largely through inbound orders. Installed Base Intelligence predicts the parts, service and upgrades every account will need and turns them into scored, prioritized outreach lists, so the team sells proactively within existing headcount. Learn more →

What equipment manufacturers say.

“The Sales team is now fully self-supportive. They are generating their own leads. We can very closely manage the consumption of specific items by certain customers, and their propensity.”

Chris SandifordSenior Vice President, Head of Service, GEA

“Life before Entytle was spending more time trying to figure out what the data was, and whom to outreach to. After Entytle, we focus on our offerings and adjusting them to customer needs.”

Neil JohnsonDirector of Technical Services, Hardinge, Inc.

Got questions? We're here to answer them for you

Have more questions?
Contact our team to get what you need.

A complete, current view of every piece of equipment you have sold: where it is, who runs it, how old it is and what it consumes. Entytle builds that view from your existing systems and turns it into parts, service and retention opportunities your teams can act on.
Entytle integrates with your IT landscape in 8 to 12 weeks, so teams start working real opportunities within a quarter.
ERP, CRM and service systems including SAP, Oracle, Microsoft Dynamics, Salesforce, ServiceMax, Epicor, Infor, Sage and JD Edwards, plus CSV and spreadsheet sources. If your tool is not listed, talk to us.
Yes. Entytle runs as a Salesforce app, so sellers see installed base insight and opportunities in the CRM they already use.
Entytle is now part of RapidCanvas and continues as a product under the Entytle name. Your account team will be in touch with anything that changes for you.

Find the revenue already in your installed base.

Start with a discovery call. We will look at where your installed base data lives today and how much aftermarket revenue it is hiding.

Book a Discovery CallComplimentary 30-min call to assess fit
G2 Fall 2026 awards: Momentum Leader, High Performer, Best Support, and the Users Love Us milestone
G24.9 out of 5
Gartner Peer Insights5.0 out of 5
Certifications: AICPA SOC, ISO 27001, ISO 45001, GDPR, HIPAA

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