ABA Bank Marketing Conference

RapidCanvas will be attending the ABA Bank Marketing Conference, September 23-25 at the Austin Marriott Downtown in Austin, TX.

Hosted by the American Bankers Association, it is the flagship gathering for bank marketing and retail leaders, with breakout sessions built for institutions of every size — AI, data and analytics, segmentation, and the strategy work behind measurable growth — plus a provider hall and CFMP continuing-education credit.

The AI and analytics track is where we spend our time. Bank marketing teams are rich in data and short on hours, and most of the gap between those two facts is work that never quite gets prioritized: cleaning the segments, closing the loop on attribution, getting a campaign out while it is still relevant. We would like to hear where that pinches most for you, and where AI genuinely takes the load off versus adding one more system to govern.

If you will be in Austin for the conference, reach out to set up time with our team.